We work with many Vancouver clients not only providing web design, but also full branding (logo design, web design, and matching print material design like business cards, brochures, letterheads etc). As such, I figured it was time to take a look at the pitfalls of getting your brand new, shiny brochure or __________ (fill in the blank) printed.
You go to the printer, hand them the file (which you spent at least ten minutes last night admiring on your computer monitor at home) to the printer.
The printer has you sign a contract, and you walk away with a smile on your face.
The problem comes when you come to pick up your materials and it looks completely different than you were expecting. Now you’re several hundred or several thousand dollars in the hole, and you still don’t have materials you want to hand out.
Here’s a few facts to be aware of, that will help you to make sure your job comes out looking as good as it looks on your monitor at home or at work.
The color of your print material once printed,
can look different than what you see on the screen because:
Read the rest of this entry »