As a rule I suggest putting all company information on the contact page that is relevant to your clients getting in touch with you; the purpose is to provide the information that is going to WORK for your clients and your company.  Posting every detail on the contact page is not necessarily the best way to go.

Channeling your business communication

For your contact page, you may want to try:

• a brief and friendly invitation to pick up that phone or click that email link, is often helpful, as many people hesitate to make that final step of picking up the phone.
• Standard information includes your mailing address, as browsers on your website often visit contact pages in order to find out if a company is located in their geographic area.
• Also standard is at least one telephone number, and one email.

The purpose of the contact page is to channel your clients’ wish to get in touch into the channels that will allow them to be successful, not frustrate their efforts.

If for instance you don’t have time to answer Skype calls most of the time, don’t post the information.  You can provide that information on an as needed basis to specific clients.

On the other hand, the communication also needs to be controlled to allow you to run your company without being pulled in ten different directions at once by too many people trying to get in touch with you via different methods.  If you have more telephone numbers and emails than you have dedicated staff to keep on top of the different locations of the voicemail and email, communications will get delayed and lost, causing frustration and headaches on both sides of the company/client relationship.

So figure out how you want to communicate with your clients to best serve their needs and be able to get their work done efficiently, and post that contact information.

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