SEO – Search Engine Tips « Aroma Web Design

Library: ‘SEO – Search Engine Tips’

What is SEO?

Friday, March 23

SEO (this stands for Search Engine Optimization) is process of changing your website content to improve non-paid or organic visibility of your website on the search engine result pages (SERP). So it is safe to say that SEO is also a marketing strategy since it will substantially improve your ability to reach your target market.

Since Search Engines regularly updating their algorithms or rules, SEO strategies to stay effective have to change accordingly. Things that would boost your ranking year ago might not have effect to your ranking today. There are as many different SEO strategies as there is websites, Read the rest of this entry »

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Posted in SEO - Search Engine Tips

What are Meta Tags?

Monday, February 15

META TAGS

Once your site is up and running, the final thing you need to do is for pick your keywords (if you have not had us do keyword research as a part of SEO) so that the search engines will know what your site is about.

The most important part of this is the page title, as Google will ignore any extra keywords. You should not put more than 3 keyword in the title, for instance: Read the rest of this entry »

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Posted in SEO - Search Engine Tips, Setting up your Website

How to get Listed on Google

Monday, February 15

Once your site is up and running, here is some information about how to get new clients from your site. Having people find your site on Google is the biggest way of getting new business from your website.

THERE ARE TWO WAYS OF GETTING TRAFFIC FROM GOOGLE:

Paying Google to put your ad on the right side of the search results (pay per click advertising)
working to get your site a higher ranking in the free search results that takes up the majority of the page.

Here’s how to get started: Read the rest of this entry »

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Posted in SEO - Search Engine Tips