SEO (this stands for Search Engine Optimization) is process of changing your website content to improve non-paid or organic visibility of your website on the search engine result pages (SERP). So it is safe to say that SEO is also a marketing strategy since it will substantially improve your ability to reach your target market.
Since Search Engines regularly updating their algorithms or rules, SEO strategies to stay effective have to change accordingly. Things that would boost your ranking year ago might not have effect to your ranking today. There are as many different SEO strategies as there is websites, Read the rest of this entry »