Posts Tagged ‘Logo Design’

Does my business need a logo?

Monday, February 22

Needing a logo completely depends on what market you are pursuing.

If you want to charge as though you are a freelancer, to be hired by clients that are looking for a “cheaper solution” than hiring an established company, a logo may work against you. A logo makes you look like a company, which will make people to expect a higher level of service and market rate prices.

If you want to charge as a company, you WILL need a logo. A logo is an investment into image, which usually represents a commitment to build a long term presence.  Prospective clients respond to your illustrated confidence in your long term presence, by a greater confidence in purchase, and a higher valuation of the work provided.

So the long and the short of it is this: if you want to charge below market rate, don’t get a logo. If you want to charge market rate, you need a proper brand, including a properly designed logo and web design.

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Posted in Startup & Branding Advice


Video interview on Branding

Tuesday, February 16

This interview is with Britta Bennett from Aroma Web Design (past owner of West Coast Web), on how to choose the right designer.

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Posted in Startup & Branding Advice