Posts Tagged ‘New Website Basics’

Does my business need a logo?

Monday, February 22

Needing a logo completely depends on what market you are pursuing.

If you want to charge as though you are a freelancer, to be hired by clients that are looking for a “cheaper solution” than hiring an established company, a logo may work against you. A logo makes you look like a company, which will make people to expect a higher level of service and market rate prices.

If you want to charge as a company, you WILL need a logo. A logo is an investment into image, which usually represents a commitment to build a long term presence.  Prospective clients respond to your illustrated confidence in your long term presence, by a greater confidence in purchase, and a higher valuation of the work provided.

So the long and the short of it is this: if you want to charge below market rate, don’t get a logo. If you want to charge market rate, you need a proper brand, including a properly designed logo and web design.

 
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Posted in Startup & Branding Advice

 

As a rule I suggest putting all company information on the contact page that is relevant to your clients getting in touch with you; the purpose is to provide the information that is going to WORK for your clients and your company.  Posting every detail on the contact page is not necessarily the best way to go.

Channeling your business communication

Read the rest of this entry »

 
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Posted in Your Website Content

 

Video interview on Branding

Tuesday, February 16

This interview is with Britta Bennett from Aroma Web Design (past owner of West Coast Web), on how to choose the right designer.

 
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Posted in Startup & Branding Advice

 

Should I build my website myself?

Monday, February 15

Choosing to build a website yourself, or have a qualified professional build your site, is all about ROI.

Picture the following:

  • X = the number of people who will buy from you, just because you have a website, home-made or not.
  • Q = the number of people who will only buy from a business they perceive to be the best quality. Potential clients that find you online, equate the quality of your business brand with the quality of your product or service. If you have a topnoch site, they will assume that’s the quality of your product or service as well.

If you get a website built by a company that outputs top quality work for a reasonable price, your sales will be X+Q.

If you do the job yourself, you will loose Q sales on an ongoing basis until you rectify the problem. And then, you’ll still have to pay to have it done by a professional.

It’s best for your bottom line to pay to have it done right to begin with, and start collecting those Q sales from the start.

Contact us for a free website quote!

 
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Posted in Startup & Branding Advice