Choosing to build a website yourself, or have a qualified professional build your site, is all about ROI.
Picture the following:
- X = the number of people who will buy from you, just because you have a website, home-made or not.
- Q = the number of people who will only buy from a business they perceive to be the best quality. Potential clients that find you online, equate the quality of your business brand with the quality of your product or service. If you have a topnoch site, they will assume that’s the quality of your product or service as well.
If you get a website built by a company that outputs top quality work for a reasonable price, your sales will be X+Q.
If you do the job yourself, you will loose Q sales on an ongoing basis until you rectify the problem. And then, you’ll still have to pay to have it done by a professional.
It’s best for your bottom line to pay to have it done right to begin with, and start collecting those Q sales from the start.